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From the Ground Up: The Business of Building in the Age of Money, by Douglas Frantz
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"From the Ground Up describes Rincon in detail, from the day the brainstorm to bid on the land took shape in the mide of a Perini Co. executive until its champagne-soaked opening party. . . . The book emerges as a helpful primer on what it takes to build a tiny, self-contained city. Engineering problems are cleanly explained, architectural cant is kept to a minimum and a bookshelf of financial detail is boiled down to essentials."--Marshall Kilduff, San Francisco Chronicle Book Review "This engrossing study, flavored with the appeal of San Francisco and written by Los Angeles Times national correspondent Frantz, examines the combination of dreaming and entrepreneurship required to succeed in the cyclical realty business."--Publishers Weekly "Frantz. . . .is a business reporter of real skill and sophistication. . . .The genius of [his] book is in the details."--Johnathan Kirsch, Los Angeles Times
- Sales Rank: #536956 in Books
- Published on: 1993-12-22
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .70" w x 5.98" l, 1.02 pounds
- Binding: Paperback
- 304 pages
About the Author
Douglas Frantz is an award-winning journalist with The Los Angeles times, where he is currently a national correspondent in the Washington Bureau. Prior to moving to the Times he was with the Chicago Tribune for nine years. He is the author of Levine & Co., Selling Out, and, most recently, A Full Service Bank.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Sit on the shoulders of a major real estate developer
By Victor W. Christianson
A rare superb book that lets you sit alongside developers and their team, as a major project is developed. Besides being a great read, its a wonderful case study.
7 of 9 people found the following review helpful.
Decision and indecision - the consequences for the developer
By Albrice
For those interested in decision theory, the author does a sterling job of tracing the impacts that different approaches to decision-making, by different parties, has on the development of a complex and unique mixed use project:
"But like it or not, the power to make these final decisions rested with the various public bodies overseeing the compliance with the city's regulations" (p.106) "It was that an architectural decision had been made by a political body that appeared to care little about archictecture..." (p.105) "Still undecided, however, was the shape of the atrium. This delay was having troubling consequences for the entire construction schedule because the city refused to issue a demolition permit until it saw the final design drawings..." "The developers knew they were unhappy with the atrium but they did not know why" (p.154) "They bungled it because they wouldn't do anything without having three decisions" (p.184) "The debate over the colour of glass dragged on for months" (p.202) "Mancini said he would take the matter under advisement. He was not ready to make a decision on the spot" (p.209) "While Johnson applauded group decisions intellectually, he felt strongly that there was not always a 'right' decision for every dilemma" (p.229")
The book clearly articulates the dialogue between the different decision-making parties and makes for an interesting case study.
8 of 13 people found the following review helpful.
Ideal case study for developers
By Wallace F. Smith
My students - this was, for years, the best-liked textbook in Berkeley real estate courses - saw this well-written history of an actual commercial development as a sure-fire hit movie. We selected the cast - not too difficult: incompetent and corrupt contractors, sublimely ignorant city officials, totally dense bankers, a brilliant artist who got ripped off, shady lawyers, venal professors - well, they lost forty million dollars or so. Reporter Frantz covered the (subsiding) ground with hearty humor but without serious libel. The reader is supposed to do the numbers.
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