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Technology as Freedom: The New Deal and the Electrical Modernization of the American Home, by Ronald C. Tobey
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Before 1930, the domestic market for electrical appliances was segmented, but New Deal policies and programs created a true mass market, reshaping the electrical and housing markets and guiding them toward mandated social goals. The New Deal identified electrical refrigeration as a key technology to reform domestic labor, raise family health, and build family assets. New Deal incentives led to nearly fifty percent of Title I National Housing Act loans being used to buy electric refrigerators in the 1930s. New Deal policies ultimately created the mass commodity culture of home-owning families that typified the conservative 1950s.
- Sales Rank: #2363831 in Books
- Published on: 1997-01-16
- Original language: English
- Number of items: 1
- Dimensions: 1.22" h x 6.30" w x 9.27" l,
- Binding: Hardcover
- 367 pages
From the Inside Flap
"Technology as Freedom successfully bridges the gaps between business history, political history, social history, and the history of technology and helps restore the central place of state action in the mid-century transformations of American life."—Bruce Schulman, Boston University
From the Back Cover
"Technology as Freedom successfully bridges the gaps between business history, political history, social history, and the history of technology and helps restore the central place of state action in the mid-century transformations of American life." (Bruce Schulman, Boston University)
About the Author
Ronald C. Tobey is Professor of History at the University of California, Riverside.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Product exactly as described. Thanks!
2 of 11 people found the following review helpful.
A Tour de Force
By A Customer
Tobey is brilliant! His analysis of New Deal policy and its impact upon electrical modernization is astounding and obtuse. While his prose is didactic, his ideas are stellar! He cooks too. A must read for any historian of science or his loyal spouse.
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